Under Armour, in a clear effort to breakthrough the lifestyle market, today unveils the Curry Lux.
A deviation from Curry’s on-court styles, the Under Armour Curry Lux incorporates premium leather and rich suede materials across a high-top frame. The height of the shoe shouldn’t be odd considering it’s based on the Curry 1.
The first colorway seen here in black and gum is one of five styles releasing on August 5 at Concepts NYC. It’s said that only 600 pairs of the shoe were produced.
This release is in line with what is likely to come from Under Armour Sportswear, helmed by Belgian design Tim Coppens.
Do you like this new direction from UA? Peep the Under Armour Curry Lux and let us know.